5 thoughts on “How to write the description of the target customer of the restaurant”
Kathleen
Writing ideas: From the perspective of catering, the purpose of doing any marketing is to make money, and marketing is not aimed at the purpose of making money! First of all, there are several core points in marketing, which are marketing reasons, marketing goals, marketing activities, marketing activities Design and marketing plan. The text:
1. The problems existing in the operation of our store (1) The target customer group positioning is not accurate and too narrow. This generally depends on the operating conditions of the hotel industry in our city. As long as the reason is that there are too many hotels, the supply is greater than the demand, and the operation method is similar, there is no their own characteristics, or the positioning is too high, it is difficult for consumers to accept it. There are some problems with the quality of some hotels, which affects consumers' confidence in consumer consumption in the hotel. This also has some problems in operations. Last year's operating conditions were not good. We should reflect on the positioning of the target market. It should be fully tapped into its own superiority and broaden the market. The target market positioning of our hotel is unreasonable, which is the main reason for poor benefits. The Jinqiao District where our store is located is a low -level area, and most of the residents are ordinary employees. . Our store is mainly based on Cantonese cuisine and seafood. The price is relatively high. The income level of most residents is unacceptable. However, the hardware level and service quality of our store are superior in this region. We have always been positioned in the market as a mid -to -high -end hotel, facing the mid -to -high -end consumer groups, and cannot constitute the consumption attractiveness to the residents of the district. (2) The news promotion is not enough, and it has not caused a large sensation in the market, and the market awareness is small. . Although our store belongs to the X Jie Group (X Jie Group is a well -known company in our city), but the society does not know much about my store. Our store has not done short -term news publicity except for opening the business. Advertising, this has caused the popularity of our hotel to be very low. 2. Analysis of the surrounding environment Although the overall consumption level of our district is not high, the location of our store is unique. Our store is located next to National Highway 101. Its location is superior and the transportation is extremely convenient. The college, the School of Mechanical and Electrical, and other universities, so there are many vehicles in the past, and the mobile guests are a potential consumer group. Although college students have no income, they are not a low -consumer group. There are more than 10,000 students in the agency. If we can provide products suitable for students, a low price attracts them to our store to consume. This is a huge market. Essence 3. Competitors analysis The hotels similar to my store around our store, only a lot of small restaurants, although they do not have the ability to compete with us in their operating capabilities, they are low -end dishes. The low price of material has attracted a large number of nearby residents and students. Generally speaking, their business is good. Although our facilities and services are good, due to market positioning errors, the actual operating conditions are not ideal. Compared with the same -grade hotels in the market, they are at a disadvantage. 4, analysis of the advantages of our store (1) Our store is a subsidiary of X Jie Group. X Jie Group is a well -known enterprise in our city. When planning meticulous planning, we should also make full use of our brand effects, give full excavation of its brand's huge internal container, so that consumers do not doubt our catering products. We fully believe that we provide high -quality products. In our planning, we are in our planning. In our planning, we are in our planning. It should be fully noticed to attract consumers. (2) Our store has good hardware facilities, strong funds, and has its own parking lot and large -area available venues. This can be used to attract drivers and use some promotional projects to attract students.
Pay content for time limit to check for freenAnswer the target customer, that is, the object of the company or merchant provides products and services. The target customer is the front end of the marketing work. Only by establishing a certain type of target customers in the consumer group can we start effective and targeted marketing affairs. Take an example of a sports shoes. First of all, remember the first point. When your client enters your shop, first smiles to welcome you to show your enthusiasm, and then you observe the shoes he wore. You can do it by observing his shoes. , But you may have doubts. If this person comes to see the shoes, or you can buy it online, I will tell you if the customer will tell you to try it to try it on, then you can basically determine whether he is him Come and buy shoes. If you buy shoes, you can go up and ask him to like novelty or cost -effective. You can introduce him to the variety of shoes through demand. Then you can do it as long as you can do the needs of customers. I believe your shoes You can definitely sellnFirst, the principle of equal treatment does not take different service attitudes due to customer age, occupation, appearance, consumption and other reasons. Second, the service process before and after consumption principle of service consistency cannot be interrupted for any reason, the service attitude cannot be changed, and the service items must not be omitted. Third, the principle of agile quickly represents the skillful grasp of pet store employees to the content of service things. Customers have a sense of agile service actions, and they will be more affirmed by the professional image of pet shops. Fourth, the principle of smile is a common language in the world. Keeping a smile can make pet store employees happy and can convey the atmosphere to customers so that they can interact well with customers. --- Pet Port
Pay content for time limit to check for freenAnswer Hello, dear. Here are some of my views. Target customer group positioning. To put it simply, what stores do I want to open, what do I sell, and sell to who I sell. What shop do I want to open? Think about it before opening the store, what you can use now, for example, there are relatives and friends who opened the clothing factory, then if you open a clothing store, you don’t need to worry about the purchase of goods. Know some of the other people in this industry; if you plan to open a store in schools, office buildings, shopping malls and other places, it is definitely correct Book Bar Cafe, choose a place where the traffic is not so large. We use the most common milk tea dessert catering snack bar as an example to analyze how to determine the target customers. With the continuous improvement of national quality of life, the current domestic consumption of casual desserts is increasing year by year, and young groups are used as the main customer group. Then develop the corresponding products and price levels according to the local consumption level. I hope to help you, I wish you good luck.
Catering target customers basically describe the geographical location and consumption level positioning of your restaurant, such as the target customers for white -collar workers, young people, time urgency, lunch or dinner, etc.!
Catering target customers basically describe the geographical location and consumption level positioning of your restaurant, such as the target customers for white -collar workers, young people, time urgency, lunch or dinner, etc.! In the step method of finding "target customers": 1, finding method It international and domestic trading meetings, such as the Canton Fair, High Communication, SME Expo, etc. Trading is more important to find customers, contact feelings, and communicate. Enter the "Trading Conference" or "Exhibition" in the online search engine to come out many international and domestic exhibitions. 2, organizing method This method is essentially the "data review and search method". Existing customers, units contacted by enterprises, participants in enterprises (such as public relations, market surveys) participants, etc. Wait, their information should be well processed and preserved. The accumulation of these materials to a certain extent is a wealth. 3, consultation method If some industry organizations, technical service organizations, consulting units, etc., they often concentrate a large amount of customer information and resources, as well as related industries and market information. Finding customers by consulting is not only one of them Effective channels can sometimes get services, help and support of these organizations, such as in terms of customer contact, introduction, market entry plan suggestion. 4. The entrusting assistant Moly used in foreign countries. Generally, the salesperson entrusts specific people to collect information in their own business area or customer base to understand the relevant customers to understand the relevant customers. In the market, information information, etc., there are also domestic enterprises, that is, the salespersons are entrusted to provide relevant personnel to provide some information about products and sales on a regular basis between the middlemen of the enterprise.
Writing ideas: From the perspective of catering, the purpose of doing any marketing is to make money, and marketing is not aimed at the purpose of making money! First of all, there are several core points in marketing, which are marketing reasons, marketing goals, marketing activities, marketing activities Design and marketing plan.
The text:
1. The problems existing in the operation of our store
(1) The target customer group positioning is not accurate and too narrow.
This generally depends on the operating conditions of the hotel industry in our city. As long as the reason is that there are too many hotels, the supply is greater than the demand, and the operation method is similar, there is no their own characteristics, or the positioning is too high, it is difficult for consumers to accept it. There are some problems with the quality of some hotels, which affects consumers' confidence in consumer consumption in the hotel.
This also has some problems in operations. Last year's operating conditions were not good. We should reflect on the positioning of the target market. It should be fully tapped into its own superiority and broaden the market. The target market positioning of our hotel is unreasonable, which is the main reason for poor benefits. The Jinqiao District where our store is located is a low -level area, and most of the residents are ordinary employees.
. Our store is mainly based on Cantonese cuisine and seafood. The price is relatively high. The income level of most residents is unacceptable. However, the hardware level and service quality of our store are superior in this region. We have always been positioned in the market as a mid -to -high -end hotel, facing the mid -to -high -end consumer groups, and cannot constitute the consumption attractiveness to the residents of the district.
(2) The news promotion is not enough, and it has not caused a large sensation in the market, and the market awareness is small.
. Although our store belongs to the X Jie Group (X Jie Group is a well -known company in our city), but the society does not know much about my store. Our store has not done short -term news publicity except for opening the business. Advertising, this has caused the popularity of our hotel to be very low.
2. Analysis of the surrounding environment
Although the overall consumption level of our district is not high, the location of our store is unique. Our store is located next to National Highway 101. Its location is superior and the transportation is extremely convenient. The college, the School of Mechanical and Electrical, and other universities, so there are many vehicles in the past, and the mobile guests are a potential consumer group. Although college students have no income, they are not a low -consumer group. There are more than 10,000 students in the agency. If we can provide products suitable for students, a low price attracts them to our store to consume. This is a huge market. Essence
3. Competitors analysis
The hotels similar to my store around our store, only a lot of small restaurants, although they do not have the ability to compete with us in their operating capabilities, they are low -end dishes. The low price of material has attracted a large number of nearby residents and students. Generally speaking, their business is good. Although our facilities and services are good, due to market positioning errors, the actual operating conditions are not ideal. Compared with the same -grade hotels in the market, they are at a disadvantage.
4, analysis of the advantages of our store
(1) Our store is a subsidiary of X Jie Group. X Jie Group is a well -known enterprise in our city. When planning meticulous planning, we should also make full use of our brand effects, give full excavation of its brand's huge internal container, so that consumers do not doubt our catering products. We fully believe that we provide high -quality products. In our planning, we are in our planning. In our planning, we are in our planning. It should be fully noticed to attract consumers.
(2) Our store has good hardware facilities, strong funds, and has its own parking lot and large -area available venues. This can be used to attract drivers and use some promotional projects to attract students.
Pay content for time limit to check for freenAnswer the target customer, that is, the object of the company or merchant provides products and services. The target customer is the front end of the marketing work. Only by establishing a certain type of target customers in the consumer group can we start effective and targeted marketing affairs. Take an example of a sports shoes. First of all, remember the first point. When your client enters your shop, first smiles to welcome you to show your enthusiasm, and then you observe the shoes he wore. You can do it by observing his shoes. , But you may have doubts. If this person comes to see the shoes, or you can buy it online, I will tell you if the customer will tell you to try it to try it on, then you can basically determine whether he is him Come and buy shoes. If you buy shoes, you can go up and ask him to like novelty or cost -effective. You can introduce him to the variety of shoes through demand. Then you can do it as long as you can do the needs of customers. I believe your shoes You can definitely sellnFirst, the principle of equal treatment does not take different service attitudes due to customer age, occupation, appearance, consumption and other reasons. Second, the service process before and after consumption principle of service consistency cannot be interrupted for any reason, the service attitude cannot be changed, and the service items must not be omitted. Third, the principle of agile quickly represents the skillful grasp of pet store employees to the content of service things. Customers have a sense of agile service actions, and they will be more affirmed by the professional image of pet shops. Fourth, the principle of smile is a common language in the world. Keeping a smile can make pet store employees happy and can convey the atmosphere to customers so that they can interact well with customers. --- Pet Port
Pay content for time limit to check for freenAnswer Hello, dear. Here are some of my views. Target customer group positioning. To put it simply, what stores do I want to open, what do I sell, and sell to who I sell. What shop do I want to open? Think about it before opening the store, what you can use now, for example, there are relatives and friends who opened the clothing factory, then if you open a clothing store, you don’t need to worry about the purchase of goods. Know some of the other people in this industry; if you plan to open a store in schools, office buildings, shopping malls and other places, it is definitely correct Book Bar Cafe, choose a place where the traffic is not so large. We use the most common milk tea dessert catering snack bar as an example to analyze how to determine the target customers. With the continuous improvement of national quality of life, the current domestic consumption of casual desserts is increasing year by year, and young groups are used as the main customer group. Then develop the corresponding products and price levels according to the local consumption level. I hope to help you, I wish you good luck.
Catering target customers basically describe the geographical location and consumption level positioning of your restaurant, such as the target customers for white -collar workers, young people, time urgency, lunch or dinner, etc.!
Catering target customers basically describe the geographical location and consumption level positioning of your restaurant, such as the target customers for white -collar workers, young people, time urgency, lunch or dinner, etc.!
In the step method of finding "target customers":
1, finding method
It international and domestic trading meetings, such as the Canton Fair, High Communication, SME Expo, etc. Trading is more important to find customers, contact feelings, and communicate. Enter the "Trading Conference" or "Exhibition" in the online search engine to come out many international and domestic exhibitions.
2, organizing method
This method is essentially the "data review and search method". Existing customers, units contacted by enterprises, participants in enterprises (such as public relations, market surveys) participants, etc. Wait, their information should be well processed and preserved. The accumulation of these materials to a certain extent is a wealth.
3, consultation method
If some industry organizations, technical service organizations, consulting units, etc., they often concentrate a large amount of customer information and resources, as well as related industries and market information. Finding customers by consulting is not only one of them Effective channels can sometimes get services, help and support of these organizations, such as in terms of customer contact, introduction, market entry plan suggestion.
4. The entrusting assistant
Moly used in foreign countries. Generally, the salesperson entrusts specific people to collect information in their own business area or customer base to understand the relevant customers to understand the relevant customers. In the market, information information, etc., there are also domestic enterprises, that is, the salespersons are entrusted to provide relevant personnel to provide some information about products and sales on a regular basis between the middlemen of the enterprise.