5 thoughts on “The benefits of customer classification management law?”
Gordon
The benefits of the customer classification management law: 1. It can formulate different marketing strategies such as the needs of different customer bases, consumption behavior, expectations, and credibility, allocate different market sales, services and management resources, and regularly for key customers for regular customers Visit and greetings to ensure the satisfaction of key customers, so as to stimulate potential customers to upgrade to the top layer, so that companies can create more value and benefits without maintaining costs. 2. To realize the unified and effective identification of customers within the enterprise, it is also often used to guide the strategic resource allocation and tactical service marketing countermeasures of corporate customers management to support enterprises with customer -centric personalized services and professional marketing. Essence
3, customer classification can analyze the customer's consumption behavior, and can also analyze the consumer psychology of customers. Enterprises can provide different product content for customers in different behavioral models, and provide different promotional methods for customers with different consumer psychology. Customer classification is also the basis for other customer analysis. Digital is more targeted in the classified data and can get more meaningful results. 4. A effective analysis of the customers you own, and distinguish customers with different values based on this difference, and make configuration more reasonably to maximize the synchronization of customer resource value and corporate investment in return. 5. Statistically analyze the existing customer information every month, and find many customer groups with the same or similar aspects. To distinguish customers with different values in order to effectively allocate sales, markets and service resources, and consolidate the relationship between enterprises with key customers. 6. Establishing a scientific dynamic classification management mechanism A, B, and C, three types of customers, the proportion of corporate customers, should be scientifically analyzed according to the specific circumstances, and formulated a comprehensive set of customer credit credit evaluation standard. Through the investigation and analysis of customer credit, determine the customer's credit level, provide reference opinions for different customers to allocate service resources, and prevent risk of arrears. It is convenient to use the CRM management system to manage. Pucting information: The customer classification is the effective identification and differentiation of the attribute characteristics of the customer. Customer classification is based on customer attributes. Customer classifications usually based on customer social attributes, behavioral attributes, and value attributes. Plipping customers according to the value of customers to enterprises, providing high -value services to high -value users. Provide cheap services for low -value customers. It can also be divided into long -term and temporary customers. Adopt discounts for long -term customers. Cutting publicity services for temporary customers and customers are conducive to customer analysis for different types of customers, and formulate customer service strategies respectively. Source: Baidu Encyclopedia-Customer Category
Methods and benefits of the customer classification management method: management method: 1. Divide the customer group into key customers (Class A customers), major customers (Class B customers), ordinary customers (C type customers) three Personal category, that is, ABC customer classification method. For customers in different categories, different management methods should be adopted and scientific and dynamic classification management mechanisms should be established. 2. All departments must increase their attention to customers, and find ways to retain customers to obtain the motivation for sustainable development. Improve the core competitiveness of the enterprise to meet the changes in customer needs; take scientific technical means to deal with the relationship between enterprises and customers to improve and maintain higher customer share. Really identify the differences in the value of customer profit, and then adopt effective management. 3. Do not have the phenomenon of "big pot rice" or "inverted" in the allocation of service resources, that is, to treat all customers, so that important customers do not get more services. Both investment and expenditure are applied to "blade". 3. Effective differences of customers they have, and according to this difference to distinguish customers with different values, make configuration more reasonably, to maximize the synchronization of customer resource value and corporate investment in return. 4. Statistically analyze the existing customer information every month, and find many customer groups with the same or similar aspects. To distinguish customers with different values in order to effectively allocate sales, markets and service resources, and consolidate the relationship between enterprises with key customers. 5. Classification according to customer value every month, find the most valuable customers, is the key customers, and divide the customer group into key customers (Class A customers), major customers (Class B customers), ordinary customers (Class C customers) ) Three categories.
The benefit of the customer classification management method: 1. distributed according to the customer level, planned the supporting customer care project based on customer value, and target the needs of different customer bases, consumer behavior, expectations values , Credit and other marketing strategies, allocate different market sales, services and management resources, regularly visit and greeting key customers to ensure the satisfaction of key customers, so as to stimulate potential customers to upgrade to the top layer, so that the enterprise is on the top In the case of unchanged costs, more value and benefits are created. 2. For key customers (the top gold medal customers in the pyramid), it is the top 5%of the customers who spend the most in the past. This type of customer is a high -quality core customer base for the enterprise. Because they operate steadily, do things, good reputation, and contribute to the company the most, it can bring long -term stable income to enterprises. Satisfaction of customers. 3, marketers (or customer representatives) should always contact and visit regularly to provide them with the fastest and thoughtful services and enjoy the greatest benefit. Marketing supervisors should also visit them regularly. 4. Pay close attention to other abnormal trends such as the industry trend of this type of customers, corporate personnel changes. 5. Priority should be given to the complaints and complaints of Class A customers. 6. Class C customers contribute to the company's completion of the economic indicators. The service input should be controlled in this regard. In accordance with the principle of "convenient and timely", it should provide them with popular basic services, or focus on focusing on their energy on their energy. On the "Star of Tomorrow" with potential, it was promoted to Class B and even Class A. Sales (or customer representatives) personnel should keep in touch with these customers and let them know that when they need help, the enterprise will always extend a helping hand. 7. Establishing a scientific dynamic classification management mechanism A, B, and C, the proportion of customers: the proportion of corporate customers should be determined according to the specific situation, scientifically analyzes customer information, and formulates a comprehensive set of customers Credit evaluation standard. Through the investigation and analysis of customer credit, determine the customer's credit level, provide reference opinions for different customers to allocate service resources, and prevent risk of arrears. It is convenient to use the CRM management system to manage.
It is believed that companies that have used sales management software have used customer modules. So how to effectively carry out customer classification for customer data? How to correctly use customer classification to more effective management of customers? First of all, we can classify customers based on comprehensive factors such as the value, needs, and preferences of customers. This can provide customers with products or services to increase customer satisfaction. In practice, different classification standards such as customer consumption behavior, purchase method, customer scale, customer loyalty, etc. can be divided into different types. In the customer's consumption type and the purchase ability, and then subdivide customers, such as strong purchase capabilities as large customers, and the number of purchases is divided into stable customers. For another category, we can effectively follow up the management of customers based on the types of consumption of different customers. Finally, we can manage customer data based on different types of customer types. For example, how many large customers have been added this month, how many stable customers have been added, etc., compared with previous data, effectively effectively, effectively effective Manage the customer.
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The benefits of the customer classification management law:
1. It can formulate different marketing strategies such as the needs of different customer bases, consumption behavior, expectations, and credibility, allocate different market sales, services and management resources, and regularly for key customers for regular customers Visit and greetings to ensure the satisfaction of key customers, so as to stimulate potential customers to upgrade to the top layer, so that companies can create more value and benefits without maintaining costs.
2. To realize the unified and effective identification of customers within the enterprise, it is also often used to guide the strategic resource allocation and tactical service marketing countermeasures of corporate customers management to support enterprises with customer -centric personalized services and professional marketing. Essence
3, customer classification can analyze the customer's consumption behavior, and can also analyze the consumer psychology of customers. Enterprises can provide different product content for customers in different behavioral models, and provide different promotional methods for customers with different consumer psychology. Customer classification is also the basis for other customer analysis. Digital is more targeted in the classified data and can get more meaningful results.
4. A effective analysis of the customers you own, and distinguish customers with different values based on this difference, and make configuration more reasonably to maximize the synchronization of customer resource value and corporate investment in return.
5. Statistically analyze the existing customer information every month, and find many customer groups with the same or similar aspects. To distinguish customers with different values in order to effectively allocate sales, markets and service resources, and consolidate the relationship between enterprises with key customers.
6. Establishing a scientific dynamic classification management mechanism A, B, and C, three types of customers, the proportion of corporate customers, should be scientifically analyzed according to the specific circumstances, and formulated a comprehensive set of customer credit credit evaluation standard. Through the investigation and analysis of customer credit, determine the customer's credit level, provide reference opinions for different customers to allocate service resources, and prevent risk of arrears. It is convenient to use the CRM management system to manage.
Pucting information:
The customer classification is the effective identification and differentiation of the attribute characteristics of the customer. Customer classification is based on customer attributes. Customer classifications usually based on customer social attributes, behavioral attributes, and value attributes.
Plipping customers according to the value of customers to enterprises, providing high -value services to high -value users. Provide cheap services for low -value customers. It can also be divided into long -term and temporary customers. Adopt discounts for long -term customers. Cutting publicity services for temporary customers and customers are conducive to customer analysis for different types of customers, and formulate customer service strategies respectively.
Source: Baidu Encyclopedia-Customer Category
Methods and benefits of the customer classification management method:
management method:
1. Divide the customer group into key customers (Class A customers), major customers (Class B customers), ordinary customers (C type customers) three Personal category, that is, ABC customer classification method. For customers in different categories, different management methods should be adopted and scientific and dynamic classification management mechanisms should be established.
2. All departments must increase their attention to customers, and find ways to retain customers to obtain the motivation for sustainable development. Improve the core competitiveness of the enterprise to meet the changes in customer needs; take scientific technical means to deal with the relationship between enterprises and customers to improve and maintain higher customer share. Really identify the differences in the value of customer profit, and then adopt effective management. 3. Do not have the phenomenon of "big pot rice" or "inverted" in the allocation of service resources, that is, to treat all customers, so that important customers do not get more services. Both investment and expenditure are applied to "blade".
3. Effective differences of customers they have, and according to this difference to distinguish customers with different values, make configuration more reasonably, to maximize the synchronization of customer resource value and corporate investment in return.
4. Statistically analyze the existing customer information every month, and find many customer groups with the same or similar aspects. To distinguish customers with different values in order to effectively allocate sales, markets and service resources, and consolidate the relationship between enterprises with key customers.
5. Classification according to customer value every month, find the most valuable customers, is the key customers, and divide the customer group into key customers (Class A customers), major customers (Class B customers), ordinary customers (Class C customers) ) Three categories.
The benefit of the customer classification management method:
1. distributed according to the customer level, planned the supporting customer care project based on customer value, and target the needs of different customer bases, consumer behavior, expectations values , Credit and other marketing strategies, allocate different market sales, services and management resources, regularly visit and greeting key customers to ensure the satisfaction of key customers, so as to stimulate potential customers to upgrade to the top layer, so that the enterprise is on the top In the case of unchanged costs, more value and benefits are created.
2. For key customers (the top gold medal customers in the pyramid), it is the top 5%of the customers who spend the most in the past. This type of customer is a high -quality core customer base for the enterprise. Because they operate steadily, do things, good reputation, and contribute to the company the most, it can bring long -term stable income to enterprises. Satisfaction of customers.
3, marketers (or customer representatives) should always contact and visit regularly to provide them with the fastest and thoughtful services and enjoy the greatest benefit. Marketing supervisors should also visit them regularly.
4. Pay close attention to other abnormal trends such as the industry trend of this type of customers, corporate personnel changes.
5. Priority should be given to the complaints and complaints of Class A customers.
6. Class C customers contribute to the company's completion of the economic indicators. The service input should be controlled in this regard. In accordance with the principle of "convenient and timely", it should provide them with popular basic services, or focus on focusing on their energy on their energy. On the "Star of Tomorrow" with potential, it was promoted to Class B and even Class A. Sales (or customer representatives) personnel should keep in touch with these customers and let them know that when they need help, the enterprise will always extend a helping hand.
7. Establishing a scientific dynamic classification management mechanism A, B, and C, the proportion of customers: the proportion of corporate customers should be determined according to the specific situation, scientifically analyzes customer information, and formulates a comprehensive set of customers Credit evaluation standard. Through the investigation and analysis of customer credit, determine the customer's credit level, provide reference opinions for different customers to allocate service resources, and prevent risk of arrears. It is convenient to use the CRM management system to manage.
It is believed that companies that have used sales management software have used customer modules. So how to effectively carry out customer classification for customer data? How to correctly use customer classification to more effective management of customers?
First of all, we can classify customers based on comprehensive factors such as the value, needs, and preferences of customers. This can provide customers with products or services to increase customer satisfaction. In practice, different classification standards such as customer consumption behavior, purchase method, customer scale, customer loyalty, etc. can be divided into different types.
In the customer's consumption type and the purchase ability, and then subdivide customers, such as strong purchase capabilities as large customers, and the number of purchases is divided into stable customers. For another category, we can effectively follow up the management of customers based on the types of consumption of different customers.
Finally, we can manage customer data based on different types of customer types. For example, how many large customers have been added this month, how many stable customers have been added, etc., compared with previous data, effectively effectively, effectively effective Manage the customer.
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