3 thoughts on “Lao Fengxiang brand introduction”

  1. Lao Fengxiang, a listed company, a Fortune 500 company, is a century -old national brand, a famous jewelry brand in China. Lao Fengxiang was founded in 1848 AD. It integrates the industry and trade in one, production and supply, and has a complete industrial chain and diversified product line. It is a brand that has a deep domestic cultural heritage. It is a brand of Chinese jewelry industry. A banner of industry and representatives of outstanding enterprises.
    The research institutes, museums, professional factories, and more than 3,000 silver buildings all over the country, as well as pawn banks, auction houses, etc., which constitute a large -scale industrial system of Lao Fengxiang. , And extend the extension of the related industries and cross -border products of tourist souvenirs, crafts, clocks and glasses.
    2017 Lao Fengxiang sold nearly 40 billion yuan in annual sales, and the profit achieved double -digit growth. While making high -speed development in China, in the direction of "based on Shanghai, covering the whole country, and moving towards the world", since 2012, Lao Fengxiang has opened 14 silver -building stores overseas and Hong Kong, China.
    old Fengxiang brand has been shortlisted for the top 100 companies in Shanghai, "Fortune" "Fortune 500", and the 13th of the "Ranking of the Global 100 Luxury Companies". The list of value brands, the brand value of 2017 reached 26.097 billion yuan. In 2018, Lao Fengxiang once again ranked "Brandz 2018 the Top 100 Chinese Brands" selected by the international authoritative organization WPP, and ranked first in the jewelry industry.
    Extension information
    Lao Fengxiang, as an operating license unit of the Expo precious metal franchise product, the company specializes in the establishment of the Expo Product Runction Department, developing and designing nearly 100 products. The Expo products are expected to have a high gross profit margin, which will improve the company's overall profitability. In the short term, it will increase its 2010 performance (thickened income by about 10%). In the long run, it will increase the company's brand influence.
    The consumption of my country's consumption upgrades, especially the continuous advancement of rural consumption models and the arrival of the peak of marriage, will continue to grow rapidly. As a leader in the industry, the company will fully enjoy the industry's prosperity. On May 9, 2018, the "2018 China Brand Value List" was released, and Lao Fengxiang ranked 52nd.
    Reference materials: Baidu Encyclopedia-Lao Fengxiang

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  3. Lao Fengxiang, who has started a business in 1848, has gone through more than 150 spring and autumn, and is the century brand of Chinese jewelry industry. Lao Fengxiang Yinlou is the only century -old shop that has been passed down from a half century ago. Shanghai Laofengxiang Co., Ltd. comes from the development of Lao Fengxiang Yinlou, which was founded in 1848. The creativity of its trademark "Lao Fengxiang" also stems from the name of Lao Fengxiang Yinlou.
    old Fengxiang Company has developed into Jixu Industry and Trade, with more than 20 subsidiaries including Lao Fengxiang Yinlou Co., Ltd., Lao Fengxiang Jewelry Research Institute Co., Ltd., Lao Fengxiang Jewelry Co., Ltd., Lao Fengxiang Diamond Processing Center There are four professional branches of silverware factories, gift factories, and profile factories, as well as more than 60 chain silver buildings, more than 300 specialty stores, and more than 1,000 dealers' large jewelry enterprise groups.

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