Why do jewelry and cosmetics counter on the first floor of the mall?

I have always been curious, how did the stores on each floor of the mall arrange? Why do I have seen the shopping malls, jewelry and cosmetics on the first floor?

2 thoughts on “Why do jewelry and cosmetics counter on the first floor of the mall?”

  1. In fact, this is an economics issue. The principle I forgot (╯ ▽ ╰) ╭ Reading the book knows that the party's layout is basically the same. The first floor is luxury, brand names, jewelry, cosmetics, because these make many earnings, because these make many earns more earns, because these make more earnings, because these make many earns more earnings Yeah, get the relatively expensive rents on the first floor. Of course, the most profitable on the second floor of the most profitable place is the top floor or the underground floor of clothing and bags. n

  2. The reasons for selling on the first floor of department store cosmetics:
    . Considering the reasons for traffic. The demand for clothes is always the largest in the mall, and sometimes even people are overcrowded. If the first floor is a store, it may be blocked, and it will be like the vegetable market from the outside.
    . Whether it is cosmetics or jewelry, it has exquisite packaging and appearance. Even the smell of perfume and cosmetics full of smell and cosmetics has also become a secret weapon that attracts passers -by entering the mall. In this way, the image of the counter on the first floor is better, which is equivalent to making a very successful "face project" for the mall, which will give people a high -level impression of this mall.
    . Most people go to the mall because they want to buy clothes, and cosmetics and jewelery belong to a product with large demand. In popular terms, it belongs to things that can be bought or not. If you put it on other floors, many people who visit the mall will be slightly over. If you put it on the first floor, people who visit the mall must pass by. It is very likely that when they are waiting for people and answering the phone, they accidentally see one or two of the products, and then buy it.

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